ZYN LOGO REDESIGN

BRAND IDENTITY/MOTION GRAPHIC | 2025

For this project, I set out to redesign a logo that I felt could benefit from a new idea. I chose Zyn as an interesting logo to tackle, to refine its identity while also paying attention to the company's core purpose. The result is a new reimagined logo that I feel better reflects the brand's values. Alongside the logo, I also had developed a concept mockup for what the new can design would look like.